Why Freshness Matters

There’s no substitute for fresh coffee. At San Juan Coffee Roasting Company, we’ve built our entire model around that truth. We roast in small batches, every single day, and ship orders within 24 hours. When your beans arrive, they’re just a day or two out of the roaster — never sitting in a warehouse for weeks or months.

Freshly roasted coffee has a vibrancy and nuance that fades with time. Those first few days after roasting, the oils are still alive with flavor, the aromas are most intense, and the coffee sings with complexity. Whether you’re brewing an earthy Sumatra Blue Lintong or our smooth, mellow Guatemala Organic, you’ll notice the difference when it’s fresh.

We’ve even taken freshness a step further with our Budget Gourmet and Premium Estate lines. These coffees offer high quality and consistency at prices that make them accessible for everyday enjoyment. Just because it’s affordable doesn’t mean it can’t be great — especially when it’s roasted fresh, right here on the island.

So if you’ve been settling for grocery store beans or mystery blends that have lost their spark, it’s time to taste what fresh coffee really means. Visit our online shop or stop by our Friday Harbor location — we’re always roasting something special, and we’d love to share it with you.